Social Media In 45 Minutes A Day

Today we know that consumers are drawn to interactions with the brands and people that they choose. If we want an invitation into the world of our consumer, we need to view social media as more than just a marketing tactic. Being active on social media is a core function that must be integrated into daily operations. The universal challenges are time, efficiency, and keeping up with mushrooming networks. If the missing link for you is a time-conscious routine that rewards rather than wastes time, save this Infographic.

Keep Reading

Meme Friday – Grumpy Cat

No one can predict what goes viral on the World Wide Web. Memes are a great case study for what might tickle the universal funny bone. Why THAT cat or THAT baby? This week we investigate Grumpy Cat for clues, and share some memes that made us laugh this week.

Keep Reading

6 Tips To Create A Powerful Facebook Cover Photo

If the eyes are the windows to the soul, a Facebook Cover Photo is a window to your brand. Common to marketing success stories is the expression of individuality and unique value. Facebook Pages give you the chance to make a great first impression.

Keep Reading

Meme Friday

Confession. We have a thing for memes – those insanely sharable concepts that spread from person to person around the Internet. Some are funny some are inspirational, and many are none of those things. So what is the secret sauce that makes a meme go viral? You be the judge. Each Friday we’ll curate and share our picks from the week.

Keep Reading

What’s The Difference Between Brand, Logo And Identity?

Brand, Logo and Identity are often misinterpreted to mean the same thing, yet they each have distinct characteristics that shape consumer perception. Each month in Australia there are consistently 823K searches for the term ‘What is a Brand?’ and over a million for ‘What is a Logo?’ A sure-fire indication of some confusion here.

Keep Reading

Separate Your Business From The Pack

Standing out from the competition is a critical part of business success. It’s also one of the hardest in a world where everyone’s a publisher, every voice is a brand, and everything competes for attention. We build emotional connections with brands the same way we build friendships – with small consistent interactions that lead to deeper forms of engagement. One of the challenges we face is conditioning. It’s easy to think of social media they way we do advertising; create attention and wait for something to happen.

Keep Reading

Elevator Pitch Essentials

Branding is about getting your customers to see you as the solution to their problem. Your elevator pitch is a way to create certainty about who you are and what you do. It’s the most important thing you want prospects and customers to remember. A great elevator pitch should set you apart in a concise and compelling manner.

Keep Reading